PROJECT INVOLVEMENT: JUSTIN SAKER
Design, Space Planing, Construction Documentation & Specification Oversite
PROJECT SUMMARY:
Staying healthy has become the new social equity as wearable tech overtook all other Fitness trends in 2017. The integration of fitness into lifestyle has become the norm of increasingly image-conscious users. The growing need for lifestyle-based activities is seen in the development of various twists on outdoor activities, from camping to trail runs and wellness retreats. This means that the experience of fitness is far more important than just keeping in itself.
IRISIN, being a lifestyle brand needed to differentiate itself from overtly value offerings by positioning itself through experience where the user felt like the details are considered at every touchpoint. On the converse, the brand needed to make sure that the gyming objective is achieved to the point where the "avid" feels at home. IRISIN’s value proposition, therefore, needed a well-curated training offering, high quality, tech-connected equipment, and well-trained staff that exemplify the brand’s empathy for its users.
