PROJECT INVOLVEMENT: JUSTIN SAKER
Design Development, Construction Documentation & Specifications, Professional team Coordination.
PROJECT SUMMARY:
This Project sought to tackle questions around the future of the mall experience by focusing on consumer engagement as a primary focus. Consumer behaviour is becoming increasingly driven by experience over ownership with the ever importance of qualitative event-making over quantitative gross lettable areas becoming self-evident. Malls that survive into the future will be those meet both the aspirational and well as functional needs of an increasingly less brand loyal generation.
The integration of curated food experiences within the mall culminating in a curated food market as anchor, is one of the key experiences driving continued footfall as well as dwell time and ultimately revenue for the mall.
The mall is currently under construction and is due for completion late 2020.
